Digipak: Genre

Here are a few examples of indie album covers:

'I Love You' by The Neighbourhood

'Bad Blood' by Bastille

'Manners' by Passion Pit

The common feature between all of these album covers is the dark colour palette and natural elements. These aspects are often found within the indie genre and are conventions that would be appropriate for our own digipak. In particular, because of the use of nature in our music video, using an element of nature on our digipak would mean we were adhering to the indie genre but also linking with our music video too.

There is great contrast between the conventions of an indie album cover and that of the pop genre. Here are some examples:

As you can see, there is a massive difference between the two genres. Both albums link to Richard Dyer's 'star image' theory and feature the artist as the main focus of the album cover, using it as a marketing strategy. Not many indie albums feature the artist on the cover so this convention probably won't be useful to us.