Digipak: Audience

In order to successfully market our digipak, we need to keep our buyer (audience) in our main focus. The design of our digipak needs to adhere to conventions our target audience are most likely to buy- which is where our audience research comes in really handy.

This Katy Perry album belongs to the pop genre. Without even knowing what type of music she produces, the bright, peppy colours are elements that are often featured within the pop genre. Also, the entire 'look' of her album is quite youthful which allows it to attract a young demographic- a large part of her target audience. This type of album cover/digipak theme would not be appropriate for our genre or target audience.